“In Latin America, soap operas, or telenovelas, are style touchstones. More than simple TV entertainment, telenovelas have become a trendsetter’s medium, and are the primary source for fashion information for millions of Latin American women”

“As a matter of fact, trends set by telenovelas are so important to the fashion industry that manufacturers and department stores are setting up partnerships with soap opera producers to capitalize further on the genre’s major style influence.”

“Gastal is responsible for today’s “Bebel” trend, named after Camila Pitanga‘s character, whose style is composed of sexy outfits with odd color combinations and maximum accessories. She believes her characters’ outfits are successful because of a perfect harmony of the actresses’ charisma, story, and “costume proposal.” “It’s almost like a cake recipe,” she adds.”